# Opally > AI-powered guest communication platform for hotels. Opally automates communication across email, website chat, messaging, voice, forms, guest portals, reviews, and AI visibility. The platform helps hotels answer guests 24/7 in 25+ languages, reduce repetitive workload, improve response times, and increase direct bookings. ## Product Overview Opally is built for hotels, hotel groups, boutique properties, spa hotels, and hospitality teams that need faster, more consistent guest communication without adding more front desk workload. Core channels are email, website webchat, social/messaging apps, phone, and branded forms for higher-value requests. Supporting capabilities include PMS-aware answers, a hotel knowledge base, personalization, review replies, guest self-service, and AI visibility tracking. Key outcomes: - 70% less time spent on repetitive guest communication. - 60% faster email response times. - 24/7 availability across guest communication channels. - 25+ languages for guest support. - PMS-aware answers using reservation, rate, availability, and guest profile data. - 14-day free trial available. ## Core Product Pages ### Email Assistant AI-powered email assistant that reads incoming hotel emails, understands guest intent, and generates personalized replies in seconds. Features: - Automatic draft generation for incoming guest emails. - Integrations with Gmail and Microsoft Outlook. - PMS-aware responses using reservation data, availability, rates, and guest profiles. - Brand voice and tone customization. - Multi-language support with automatic language detection. - One-click send or edit-before-send workflows. - Smart categorization for booking, pre-arrival, complaint, FAQ, and operational requests. Learn more: https://opally.com/email ### Forms Branded forms for meeting, event, group, and corporate requests that need structured intake and follow-up. Features: - Website embeds, hosted links, and webchat handoff flows. - Multi-step qualification for dates, people, rooms, company details, and special requests. - Follow-up reminders and pipeline visibility for sales and events teams. - Brand-matched presentation for guest-facing request flows. Learn more: https://opally.com/forms ### Messaging AI guest messaging for WhatsApp, Facebook Messenger, Instagram, and other social channels. Features: - Automated guest replies on social and messaging channels. - Unified handling of common guest questions across channels. - Multilingual responses for international guests. - Support for OTA-style guest communication workflows. - Human handoff for complex or sensitive requests. Learn more: https://opally.com/messaging ### Website Webchat AI-powered website webchat for 24/7 guest support directly on a hotel's website. Features: - Real-time answers to booking, availability, policy, amenity, and local-area questions. - Direct booking conversion to reduce OTA dependency. - PMS-aware availability and rate responses where integrations allow it. - Multilingual conversations. - Brand-customizable widget. - Seamless human escalation. - Guest inquiry analytics and insights. Learn more: https://opally.com/chatbot ### Voice Assistant AI phone system that handles incoming guest calls automatically and gives hotels after-hours coverage. Features: - Answers common guest questions about directions, amenities, opening hours, policies, and local information. - Handles reservation inquiries and changes where workflows are configured. - Supports natural speech in 25+ languages. - Routes complex calls to human staff. - Reduces missed calls and repetitive front desk interruptions. Learn more: https://opally.com/voice ### Guest Portal Self-service guest portal for property information, stay details, common questions, and support without requiring guests to download an app. Learn more: https://opally.com/guest-portal ### Reviews AI-assisted review reply workflows for guest reviews and reputation management. Learn more: https://opally.com/reviews ### AI Visibility AI visibility product and content hub for helping hotels understand how they appear in AI assistants and AI search. Coverage includes: - Visibility in ChatGPT, Claude, Gemini, and Perplexity. - Hotel AI visibility scoring and benchmarking. - AI-friendly hotel content and structured visibility guidance. - Direct booking opportunities from AI recommendations. Learn more: https://opally.com/visibility ## Platform Capabilities - Features: https://opally.com/features - Personalization: https://opally.com/personalization - Knowledge base: https://opally.com/knowledge - Learning and feedback loops: https://opally.com/learning - Front desk automation: https://opally.com/front-desk ## Navbar Solution Pages These are the solution/property pages exposed through the main navigation and mobile navigation. - Hotels: https://opally.com/industries/hotels - Hotel Groups & Chains: https://opally.com/industries/hotel-groups - Boutique Hotels: https://opally.com/industries/boutique-hotels - Spa Hotels: https://opally.com/industries/spa-hotels - Communication use cases: https://opally.com/use-cases#communication - Operations use cases: https://opally.com/use-cases#operations - Revenue use cases: https://opally.com/use-cases#revenue - All use cases: https://opally.com/use-cases Additional industry page: - Restaurants: https://opally.com/industries/restaurants ## Product Solution Pages The `/solutions` hub covers common hotel challenges and operational outcomes. - Solutions hub: https://opally.com/solutions - Reduce hotel email response time: https://opally.com/solutions/reduce-email-response-time - 24/7 guest support: https://opally.com/solutions/24-7-guest-support - Increase direct bookings: https://opally.com/solutions/increase-direct-bookings - Multilingual guest communication: https://opally.com/solutions/multilingual-guest-communication - Reduce front desk calls: https://opally.com/solutions/reduce-front-desk-calls - Staff efficiency: https://opally.com/solutions/staff-efficiency Additional solution page families: - City solution pages use patterns such as `ai-email-assistant-for-hotels-in-[city]`, `hotel-chatbot-for-hotels-in-[city]`, `ai-voice-assistant-for-hotels-in-[city]`, and `messaging-platforms-for-hotels-in-[city]`. - Hotel-type solution pages use patterns such as `ai-email-assistant-for-[hotel-type]`, `hotel-chatbot-for-[hotel-type]`, `ai-voice-assistant-for-[hotel-type]`, and `messaging-automation-for-[hotel-type]`. Examples: - https://opally.com/solutions/ai-email-assistant-for-hotels-in-paris - https://opally.com/solutions/hotel-chatbot-for-hotels-in-paris - https://opally.com/solutions/ai-voice-assistant-for-hotels-in-paris - https://opally.com/solutions/messaging-platforms-for-hotels-in-paris - https://opally.com/solutions/ai-email-assistant-for-boutique-hotels - https://opally.com/solutions/hotel-chatbot-for-spa-hotels ## Use Cases - Use cases hub: https://opally.com/use-cases - Reduce Front Desk Calls: https://opally.com/use-cases/reduce-front-desk-calls - Automate Booking Confirmations: https://opally.com/use-cases/automate-booking-confirmations - Multilingual Guest Communication: https://opally.com/use-cases/multilingual-guest-communication - 24/7 Guest Support: https://opally.com/use-cases/24-7-guest-support - Pre-Arrival Communication: https://opally.com/use-cases/pre-arrival-communication - Automate Guest FAQs: https://opally.com/use-cases/automate-guest-faqs - Upsell Hotel Services: https://opally.com/use-cases/upsell-hotel-services - Manage OTA Guest Communication: https://opally.com/use-cases/manage-ota-guest-communication - Reduce Response Time: https://opally.com/use-cases/reduce-response-time - Handle Peak Season Volume: https://opally.com/use-cases/handle-peak-season-volume - Collect Guest Feedback: https://opally.com/use-cases/collect-guest-feedback - Coordinate Spa & Restaurant Bookings: https://opally.com/use-cases/coordinate-spa-restaurant-bookings - Manage Group Bookings: https://opally.com/use-cases/manage-group-bookings - Handle Late Night Inquiries: https://opally.com/use-cases/handle-late-night-inquiries - Streamline Checkout Process: https://opally.com/use-cases/streamline-checkout-process ## Integrations Integrations hub: https://opally.com/integrations ### PMS - Mews: https://opally.com/integrations/mews - Apaleo: https://opally.com/integrations/apaleo - Oracle Opera Cloud: https://opally.com/integrations/opera-cloud - Techotel: https://opally.com/integrations/techotel - Mini Hotel: https://opally.com/integrations/minihotel ### Booking Engines - Profitroom: https://opally.com/integrations/profitroom - GuestCentric: https://opally.com/integrations/guestcentric ### Restaurant Booking - easyTable: https://opally.com/integrations/easytable ### Email - Gmail: https://opally.com/integrations/gmail - Microsoft Outlook: https://opally.com/integrations/outlook ### Messaging - Facebook Messenger: https://opally.com/integrations/messenger - Instagram: https://opally.com/integrations/instagram - WhatsApp Business: https://opally.com/integrations/whatsapp ### Analytics - Google Tag Manager: https://opally.com/integrations/google-tag-manager ## Case Studies - Case studies hub: https://opally.com/cases - Stammershalle Badehotel: https://opally.com/cases/stammershalle-badehotel - Maritime Hotel: https://opally.com/cases/maritime-hotel - Sorup Herregaard: https://opally.com/cases/sorup-herregaard - Robertas Society: https://opally.com/cases/robertas-society - Hestraviken: https://opally.com/cases/hestraviken - Sinatur: https://opally.com/cases/sinatur - Hotel Oasia: https://opally.com/cases/hotel-oasia ## Guides - Guides hub: https://opally.com/guides - Best Hotel Webchats 2026: https://opally.com/guides/best-hotel-chatbots - Best Hotel Email Automation 2026: https://opally.com/guides/best-hotel-email-automation - Best AI Tools for Hotels 2026: https://opally.com/guides/best-hotel-ai-tools - Best Hotel Guest Messaging Platforms 2026: https://opally.com/guides/best-hotel-guest-messaging - Best Hotel PMS Systems 2026: https://opally.com/guides/best-hotel-pms - Best Hotel Concierge Software: https://opally.com/guides/best-hotel-concierge-software - Best Hotel Upselling Tools: https://opally.com/guides/best-hotel-upselling-tools - Best Hotel Review Management: https://opally.com/guides/best-hotel-review-management - Best Hotel Direct Booking Tools: https://opally.com/guides/best-hotel-direct-booking-tools - Mews guide: https://opally.com/guides/mews - Opera Cloud guide: https://opally.com/guides/opera-cloud - Outlook guide: https://opally.com/guides/outlook - Chatbot guide: https://opally.com/guides/chatbot - Apaleo PDF guide: https://opally.com/apaleo-guide.pdf ## Hotel Types Hotel type pages describe how Opally adapts guest communication to different property categories. - Boutique Hotels: https://opally.com/hotels/boutique-hotels - Luxury Hotels: https://opally.com/hotels/luxury-hotels - Bed & Breakfast: https://opally.com/hotels/bed-and-breakfast - Hostels: https://opally.com/hotels/hostels - Resorts: https://opally.com/hotels/resorts - Aparthotels: https://opally.com/hotels/aparthotels - City Hotels: https://opally.com/hotels/city-hotels - Budget Hotels: https://opally.com/hotels/budget-hotels - Spa Hotels: https://opally.com/hotels/spa-hotels - Conference Hotels: https://opally.com/hotels/conference-hotels ## Locations Location pages describe AI receptionist and guest communication use cases for hotels in major cities. - Locations hub: https://opally.com/locations - Copenhagen: https://opally.com/locations/copenhagen - Stockholm: https://opally.com/locations/stockholm - Berlin: https://opally.com/locations/berlin - London: https://opally.com/locations/london - Barcelona: https://opally.com/locations/barcelona - Vienna: https://opally.com/locations/vienna - Lisbon: https://opally.com/locations/lisbon - Paris: https://opally.com/locations/paris ## AI Visibility Resources AI visibility hub: https://opally.com/visibility Platform pages: - ChatGPT: https://opally.com/visibility/hotel-visibility-in-chatgpt - Claude: https://opally.com/visibility/hotel-visibility-in-claude - Gemini: https://opally.com/visibility/hotel-visibility-in-gemini - Perplexity: https://opally.com/visibility/hotel-visibility-in-perplexity Comparison pages: - AI Visibility vs Traditional SEO: https://opally.com/visibility/ai-visibility-vs-traditional-seo - AI Visibility vs OTA Marketing: https://opally.com/visibility/ai-visibility-vs-ota-marketing - AI Visibility vs Social Media Marketing: https://opally.com/visibility/ai-visibility-vs-social-media-marketing - AI Visibility vs Google Hotel Ads: https://opally.com/visibility/ai-visibility-vs-google-hotel-ads Glossary pages: - Generative Engine Optimization: https://opally.com/visibility/what-is-generative-engine-optimization - AI Visibility Score: https://opally.com/visibility/what-is-ai-visibility-score - LLM Recommendation: https://opally.com/visibility/what-is-llm-recommendation - AI Search Optimization: https://opally.com/visibility/what-is-ai-search-optimization - AI Hotel Discovery: https://opally.com/visibility/what-is-ai-hotel-discovery Segment and city examples: - AI Visibility for Boutique Hotels: https://opally.com/visibility/ai-visibility-for-boutique-hotels - AI Visibility for Luxury Hotels: https://opally.com/visibility/ai-visibility-for-luxury-hotels - AI Visibility for Hotels in Copenhagen: https://opally.com/visibility/ai-visibility-for-hotels-in-copenhagen - AI Visibility for Hotels in Stockholm: https://opally.com/visibility/ai-visibility-for-hotels-in-stockholm - AI Visibility for Hotels in Paris: https://opally.com/visibility/ai-visibility-for-hotels-in-paris ## Free Tools - Tools hub: https://opally.com/tools - RevPAR Calculator: https://opally.com/tools/revpar-calculator - Housekeeping Staffing Planner: https://opally.com/tools/housekeeping-staffing-planner - Hotel Time Saver Calculator: https://opally.com/tools/time-saver-calculator ## Blog - Blog hub: https://opally.com/blog - Opally Selected for DKBS Innovationslegat 2026: https://opally.com/blog/dkbs-innovationslegat-2026 - Opally Raises Its First Angel Round: https://opally.com/blog/angel-round - Introducing the Opally API: https://opally.com/blog/public-api - ITB Berlin 2026: https://opally.com/blog/itb-berlin-2026 - The Spring 2026 Update: https://opally.com/blog/spring-2026 - The Dontt to Opally Story: https://opally.com/blog/dontt-opally-story - Future of the Hotel Receptionist: https://opally.com/blog/future-of-hotel-receptionist-ai-agents - Agentic Hospitality: https://opally.com/blog/agentic-hospitality-ai-agents-hotels - AI Email Assistant for Hotels Guide: https://opally.com/blog/ai-email-assistant-hotels-guide - Increase Direct Bookings with Email Response: https://opally.com/blog/increase-direct-bookings-email-response - 7 Ways Hotels Can Use AI: https://opally.com/blog/7-ways-hotels-can-use-ai - AI Guest Communication for Hotels: https://opally.com/blog/ai-guest-communication-for-hotels-tips - Hotel AI Rollout Playbook: https://opally.com/blog/hotel-ai-rollout-playbook ## Locales and Domains - Danish: https://opally.dk - English: https://opally.com - German: https://opally.com/de/ - Swedish: https://opally.se The site supports localized content across Danish, English, German, and Swedish. German is path-based on `opally.com/de/`; Danish and Swedish use separate domains. ## Company - Founded: 2025. - Region: Scandinavia. - Primary market: Nordic and European hotels. - Customer examples: Stammershalle Badehotel, Sorup Herregaard, Maritime Hotel, Hestraviken, and Robertas Society. - Pricing: 14-day free trial available; paid plans cover email, webchat, messaging, voice, and AI suite functionality. - Sign up: https://app.opally.com/signup - Log in: https://app.opally.com/login